June 2024 SoFri: Marco Alvarado - DNN & SEO in 2024

Written By Moore Creative

2024-06-20

In this Southern Fried DNN User Group Meeting:

Speaker: Marco Alvarado
Topic: DNN & SEO in 2024 (from a "Pura Vida" perspective)

Join Marco Alvarado in this session as we explore and dive into today's top SEO topics while sharing his experience using DNN and helping their clients show up at SERP.

BTW: "Pura Vida" is a popular Costa Rican term used for almost everything!

Marco Alvarado

Marco Alvarado is a professional in web design and SEO, with +12 years of experience developing websites using DNN (DotNetNuke) CMS.

CEO of the digital agency Globalode in Costa Rica. He's husband, dad, wanderlust, and gamer.

He holds a Master's degree in Computer Resource Management, Microsoft IC3, MOS, MTA, and MCP certifications; and GoogleADS certifications in Search, Video, and Display.

Recommendations and Presentation Notes:

🤖 Google's March 2024 update targeted AI-generated spam content, potentially de-indexing websites relying heavily on AI-generated text.
📉 Impact: Websites using AI-generated content faced traffic loss due to Google's new indexing criteria.
🌐 SEO Concerns: Focus on high-quality, original content became crucial to maintain search engine visibility.
💼 Business Impact: Websites losing traffic could see revenue declines from ad displays, impacting profitability.
🛠️ Strategy: Emphasize using AI responsibly for content generation, ensuring quality and uniqueness to avoid penalties.
💬 WhatsApp is widely used in Costa Rica for business communication and transactions. Websites should integrate WhatsApp for quick customer interaction.
📱 Costa Rica uses a mobile transaction platform where users link their bank accounts to their phone numbers for fee-free transfers, crucial for business transactions.
📊 Regular SEO reports every six months provide clients with insights into website performance, including top pages and actual search keywords used by users.
📈 Google Ads setup includes creating audiences from day one for effective remarketing campaigns, targeting visitors who have already shown interest in the website.
🔗 Integration of Google tools like Tag Manager, Analytics, Search Console, and Ads ensures comprehensive tracking and optimization across platforms.
🛡️ Website strategy includes individual service pages to improve SEO and user clarity, avoiding generic service pages to enhance search engine visibility.
🔄 Workflow begins with thorough research and analysis of client and competitors, informing strategy and content creation using AI-generated keyword insights.
🖥️ DNN is chosen for website development due to its security and focus on client needs, allowing the agency to prioritize client relationships and business growth.

Watch the Southern Fried DNN User Group June 2024 Meeting:

Southern Fried DNN User Group

The Southern Fried DNN User Group is YOUR user group for the DNN Community!

Southern Fried (SoFri) meets monthly to covers DNN topics from the DNN community. Join us for roundtable discussions, speakers and presentations from development and technology to Module vendors and new ideas!

SoFri meets the third Thursday of every month at 6:30 PM Eastern

www.SouthernFriedDNN.com

Published

2024-06-20

Written By

Moore Creative

2019 DNN MVP, Ryan Moore devotes time to the DNN Community by training and supporting at multiple community events such as the SouthernFried DNN User Group, DNN Con, DNN Summit and support within various Module groups such as Hot Cakes and XMod Pro. Moore Creative offers services to help with existing DNN instances such as DotNetNuke performance review and improvement, content optimization for DNN , and more to help clients get the most out of their DNN sites.

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