to give my two cents: I would NOT add two or more buttons, as this might make the interface too confusing.
"Getting started" is not a good wording for people who search for a download link, and yes, I agree with Timo that leading newbies to the GitHub Page could result in downloads the user does not need, at least at the moment.
The solution could be either to link directly to the release page (on GitHub), like https://github.com/dnnsoftware/Dnn.Platform/releases/tag/v9.3.2 (for the current 9.3.2 release) and add some information right over the download links - e.g. something like
- Deploy.zip is for deploying DNN Platform using MS Web Platform installer
- Install.zip is for installing DNN Platform for a new website
- Source.zip is for ...
The other option would be a page on this site that explains the stuff above, and that could be possible at a more granular level (because on GitHub it would need place and to be added to every release), and other options (e.g. nvQuickSite). This page could include links to the relevant download page (https://github.com/dnnsoftware/Dnn.Platform/releases/latest), and to to the relevant DNNDocs pages.
If a version number of the latest release is displayed, someone has to update this timely to the release. I know that at the moment everyone is enthusiastic about the new community website, but there are (and will be) tasks that are a bit boring and have to be done nevertheless.